Matsucon 2025 – Cultural exchange and dab in the park

 Greetings!

Matsucon was held this past weekend in Oulu, 9-10 August, Finland. Just like on previous years Pohjankartano school was the con building this time too. It's a pretty good place to host a convention since it's close to centrum and also the train and bus station, it's also spacious and there's enough rooms for all kinds of activities!

Let's get to the summary!

Matsucon's poster/advertisement! 

As one can make out from the cake in the poster, 2025 was some kind of celebration milestone for Matsucon. Apparently "Pocky ry", the registered association or whatever it's called in English (basically the group behind organizing Matsucon), turns 10 years this year! I'll admit to being such a pleb that I didn't notice anything drastically different from the other Matsucons I've been to, aside from the birthday arts of Matsucon's mascots lol. :'D I mean yeah there were guests of honor but as far as I can remember that's been a rather expected/common feature of Matsucon? Well, regardless it was a good year for Matsucon~

But hey, let's backtrack a bit. So me and Firith traveled to Matsucon together by train the day before the con. There was a lot of uncertainty about what the weather would be like during the weekend it literally kept changing every day I checked but I had packed with me Urahara as planned, just in case. It would have sucked if the weather turned out fine in the end and I had omitted my chance at cosplaying. :-DD
Once we arrived at Oulu we came to the conclusion that we were both pretty dang hungry and so we just slid into the nearest pizzeria we could find on the way. Yes, before even checking in at the hotel first lol. I had a pizza and it was so stonks that I couldn't finish it all and had to take the last couple slices with me wrapped in tinfoil. It's good that hotel rooms have minibars but oh lord Metapod my savior did the fridge smell of my greasy garlic pizza afterwards... xD

The rest of the day went by preparing for tomorrow and the rest was random hotel bullshit and trying to wind down after all the traveling. These old millennial bones can't keep up with this one con a week schedule lmao. Thank higher beings there's a break after Matsucon.

Saturday morning came, we woke up at 7:30 and headed almost straight for breakfast. Sokos Hotel Arina's breakfast buffet is very familiar to me by now, lol. The weather seemed fine at this point too.
Once we got back to our room I started putting on my cosplay. I had intentionally left my lenses at home this time because I figured it would be an unnecessary strain on my eyes because over half of my time at the con I would sit inside the green room during my work shifts. Urahara also has gray eyes anyway and usually the shadow of his hat blocks his eyes so I figured I could skip the lenses this time as I wasn't planning on photoshooting or anything anyway and well, I just wanted to be comfy and not have my eyes acting out because of dryness or whatever. I'm very relieved I decided to go without lenses because my eyes ended up being super dry all day – it felt like I had worn lenses for hours except that I hadn't!

Well, once we were done we took a taxi to the con; don't want to sweat off all the makeup before even arriving at the con. Yeah, despite it being August and northern Finland it was still rather hot – sure, the worst heat wave has passed but it still feels like it's warmer than it should be at this time of year? We can all collectively blame climate change I guess.

Matsucon entrance.

I think the clock was something around or near 11:00 when we arrived at the con. Immediately at the entrance I got my worker's badge and then I think we first went to check the Dealer's Hall in the main hall on the base floor. It's like a big open space with merch sellers and artisan tables along with merch for the guest of honors. You could of course also buy snacks and other Japanese treats.

View directly after entering the con. Dealer's Hall to the right.

Dealer's Hall and artisans were both in the same area.

I don't know how other countries do it but Finnish cons typically separate artist's alley and artisans nowadays, although technically they are the same type of sellers. The difference, as far as I know, is that artisan's are "too experienced" to be in the traditional artist's alley in a sense; usually an artisan has a long-running and/or highly successful business with high selling volumes. I think some cons are trying to prioritize giving the artist alley spots to artists who are newer and/or less experienced because the alley tables are cheaper than merch/artisan tables? So yeah, there's a lot of overlap and the line is blurry of when someone is considered an artist versus an artisan (I mean both are independent artists selling their works) but I can imagine this distinction was made in the interest of fairness and to make sure budding artists don't get mowed over by established ones with more experienced portfolios (aka more likely to be chosen by the con), especially because the artist alley slots always fill up crazy fast things you learn when you organize a con and far from everyone who applies gets a spot.

View of the main hall from the other side.

I browsed the different sellers and overall there was a great con atmosphere. It got a bit crowded at times but nothing out of the ordinary. So many sellers were very friendly and chatty, it was fun talking to everyone! I ended up buying a few items and then I think I went to chat with the Cryo tabletop guys (had some questions about the upcoming Maracon, which I'll maybe attend) and after that I had to hurry upstairs to my work station because I had to be in the green room for some briefing 15 minutes before my shift would start.

Second floor's corridor. Cryo's room to the left.

I've worked at Matsucon's green room once before so the briefing was very, well, brief. It's basically the same rules and everything of how to do things and what the work tasks are etc. Working in the green room is quite chill if you ask me but a requirement is that you have a valid hygiene pass certification so yeah, not everyone can apply for this volunteer role. So what do I do in the green room then? Well, the most important one I'd say is to make sure that there's always fresh coffee available because everyone needs caffeine all the time lmao. Of course there's basic stuff like answering food and green room related questions that other workers might ask and to keep the place tidy. Oh, and of course make sure that only people who are allowed to enter the green room are there, aka con workers and those who provide for the con in some way (panelists, security officers, sellers, guest of honors).

Green room edibles. :D Take a pause and eat~

One thing that made me chuckle was when I was in the green room just doing random small tasks and some other worker just says out loud "should we be trusting of Urahara being in charge of our foods?". xD I mean yeah the character is highly sus but I promise I'm not sus lmao!

All my work shifts on Saturday were 2h shifts followed by 2h free time and so when I stamped out of my first competed shift at 14:00 I went to do a speedrun of the Artist's Alley on the second floor (green room was on the third floor). Just like on previous years Artist's Alley was located on the second floor and split into two halves, one half on one end of the corridor and the other on the other end. It works sufficiently well although it can be quite difficult to browse during the rush hours because the hallway is rather narrow. I mean it is a school corridor.

View of the Artist's Alley. Or well, one half of it.

I felt like most sellers in the Artist's Alley were familiar to me this year, maybe there was one or two I didn't recall seeing before, but I still enjoy checking all tables in case there's something new. I feel a bit bad that I couldn't purchase from everyone who had interesting items but I have to be careful with my budget this month. :'( I already lowkey overspent a bit but it was worth it rausku is life.

Funny "feed Naruto/Sasuke" jars at Anocado's table. XD

I don't really know what was different with this year's Matsucon but it somehow felt more cozy, more idk... united? Or at least I personally had a surprisingly good time despite being stuck literally half my total con time inside the four walls of the green room. xD I must admit I liked Matsucon's older volunteer system better where you could choose if you wanted to have shifts on both days or focused into one day and the other day free. I understand why they possibly changed that to have everyone work both days but as a long-time volunteer I used to praise Matsucon in my mind for being the one who did things differently and let the volunteer have a semblance of control of how they wanted to work. As much as I had a good time it also, simultaneously, felt like my con experience was more scattered and sprawled out than before – especially my free time because I never had more than 2h at a time so yeah, I always had to plan what I "could do" and be as "time efficient" as possible to not waste it. Feels kinda counterproductive to stress about free time lol. :') For example I gave up on going to the video game room because time blindness when getting immersed playing is too real.

Oh, I almost forgot to mention that roughly during this time (around 2 PM) I had checked the activities and rather spontaneously decided to go check out the "dragon art & samurai dance" program, despite having no clue what it truly was (mainly because Matsucon's leaflet didn't have program descriptions written out, you had to check them through a QR code). I just thought it sounded interesting and I happened to be free during the time slot it was on so I went to check what it was about. I noticed immediately that the room was almost full and there was a Japanese lady in kimono standing in front doing some kind of presentation. I glanced an empty chair in front and sat my ass down and, despite my initial confusion of a mismatch in expectations (seemed like some kind of business advertisement at first lol), it was a very worthwhile experience.

Japan and Finland in unity art statement? Something like that. :3

Eventually another lady in wafuku, Shihomi, took the stage and after introducing herself and what she does I was intrigued. She's an arts and entertainment performer expressing and sharing the teachings of Japanese divinity, zen etc through various art and dance acts. I really liked the way she spoke, it was professional without being dull and heavy; there was clearly a passion of sharing her culture without making it appear "exotic" and "marketable" for westerners. I liked especially how there were spiritual and zen components weaved into the samurai dance performance (which I sadly didn't get photos of because there were people sitting in front of me and catching a good photo of a moving person is hard!) and also after when she did the calligraphy dragon art. 

Dragon scroll painting.

I can't quite explain it but during the performances, especially the samurai dance with the fan, I felt a stir of emotions that came out of nowhere. Maybe it was the atmospheric music that let the mind wander combined with her refined moves and sharp expression but something deeply spiritual felt very tangible in those moments. I rarely get watery eyes but the silent yet powerful energy of that performance moved me.

The dragon painting was also a treat to watch. She freehanded it in roughly 10 minutes, with a prayer before starting and after finishing it. It was mesmerizing in its simplicity and professionalism – of placing trust in the process. I liked the descriptions of the dragon's powers in shintoism and how the direction the soaring dragon's head is facing matters.
She mentioned that the finished scroll was for sale for 500€ (half price from normal quote/value) but that's waaaaay out of my budget. *sniff* I do hope someone who could afford it bought it during Matsucon, it would definitely be a really cool and unique home decor, along with a memory to look back on...

You could buy home lucky charms and other crafts made by Shihomi.

After the painting was done the next activity was a bon odori dance for everyone to join in on. At this point I decided to leave because I didn't see Firith anywhere in the room and I'm too awkward to dance around people lol. Besides, my knee had been unstable lately (I had wrapped it for stability) and I didn't want to take any risks to aggravate it further thankfully con workers are allowed to use the elevator.

I found Firith just outside at the cafeteria and I'm not sure what we did at this point but I think we went to browse the other half of the Artist's Alley? It's a bit hard to remember what exactly I did when because all this time I was just trying to explore as much as possible without overstaying anywhere lol, I had to optimize the shit out of my free time. 

The rest of the con day flowed by without a hitch. Or well, except that in the green room one of the two coffee brewers randomly dropped a spring from nowhere?? It still worked though and no one was entirely sure where it came from lmao. Having a malfunctioning coffee machine would have been a whole new level of disaster kahvin menekkiä ei voi estää. Oh, and at some point when I was in the green room there suddenly came a massive rainfall out of nowhere, like it was raining sideways. :'D Good thing it came when I was indoors...

On Saturday I had the last shift and so when I was done the con closed for the day. Me and Firith had some differing opinions on if we should take a taxi in case it rains again or walk back to the hotel, I voted for the latter. We ended up walking and it was a good idea because it didn't rain and the weather was actually pleasant because it had cooled a bit and so it was rather refreshing. We ended up taking the semi-classic "proof that I had a costume on" photo at the nearby park. And got goofy about it. :'D

Am I hip with the kids or cringe now?

Once we got to the hotel we peeled off our cost--, wait a sec, no we didn't. Before we got to the hotel we grabbed some bubble tea and ResQ app sushi lol. Yes, we still had the smelly pizza slices in the fridge too. xD It's kinda convenient when the hotel is in the heart of the centrum so you just have to walk a few meters to get boba, get food, go to the foodstore or the bar or anything really. 

Back at the hotel the costume flew off and into the shower I went. Firith had planned a meeting with some mutual friends at a bar in like an hour or so and so we had to get ready. We still had time to chomp down the sushi though and slurp our bobas, no stress. 
We went out into Oulu's night life and met up with Gure and Selja and one of their friends. The bar that had been chosen I personally found very uncomfortable at first; it was claustrophobic and the music was way too loud and everyone around us were drunk and loud and yeah, it was sensory overload hell for me. Luckily a spot on the terrace freed up and we quickly moved outside, which was much better because we didn't have to listen to drunks unaware of their own decibel levels. I still despise the guts of random people who start smoking right next to me and blow those cancer fumes in my face. :)

Eventually we parted ways and me and Firith went back to the hotel and watched some National Geographic and binged doritos until past midnight lol.

Sunday morning came and it was another round of breakfast and then we had to pack up everything and leave the room. I had no cosplay for Sunday and that was for the better, just didn't want to sit in the train in costume nor waste precious free time trying to change out of costume at the con.

Matsucon outside area. People hung out outside too. :)

My first work shift was at 11:00 but we arrived at Matsucon before that and so we had some time to wander around and explore. Sunday was more calm than Saturday but that's a given, it's almost always a more laid-back day regardless of the con. 

Feel Japan drop-in workshop.

Already yesterday we were curious about this Feel Japan workshop on the second floor but on Sunday we decided to check it out. You could try calligraphy (kanji on paper), I think I saw some kendama toys and there was this lovely slightly older Japanese lady, Yoko, who apparently lives in Finland and organizes cultural exchange events. You could try out kimono here and get help dressing up, which is a really nice experience offered for those who've never tried it and are curious. I ended up talking with her that I actually collect and wear vintage kimono myself (although I've had a long break on the collecting part) and she and the other lady who was in the workshop got so excited when I dug up an old photo to show them. It's been years since I last had someone so exhilaratingly beam kakkoii at me. x) Aah, so precious! I really should dress up more often, it's been a long time since I last did a proper wafuku coordination...

General view of the main area (Dealer's Hall) from above.

Sadly I didn't have that much time to talk before I had to leave because my work shift was starting. I was hoping to return later but in the end I didn't have time before they closed the workshop. :( Oh well, I hope a similar workshop will be held in future conventions in Oulu so I could check it out more thoroughly – would have liked to try the calligraphy with some guidance!

The video game room~

I took a peek into the video game room at some point but they didn't have U.N. Squadron on Super Nintendo, although there were quite many SNES games available. I hope I one day find a con that has that game available to play, I miss it so much. 

I was tempted to buy that Dragonair... ;_;

I honestly don't remember much what I did on Sunday. I just worked and existed in a daze lol? Conidarra iskee ennen kun coni ees on loppu? :'D No but really, I remember having a decent time and like idling at the Artist's Alley, checking if I missed something on my earlier runs and such. I always triple-check just in case because it feels like you always miss something somehow. 

Organization booths were downstairs, mainly other cons advertising!

I had the very last hour's shift and that meant I was in the green room packing things up, wiping tables etc when we started closing it down when there was like 30 minutes left. Once again there was a loooot of bread left over (I still remember the rieska mayhem many years ago omfg) and anyone of the workers who wanted to could take some home with them. I grabbed what I could carry before I left. xD

After we retrieved our luggages from the cloakroom we took a taxi to the train station. At the train station we saw a random pink abandoned travel bag next to the rails on the opposite of where we stood? No idea what was going on but it was unattended for the whole duration we were there (almost one hour) and it was kinda weird, not gonna lie. I hope the original owner reclaimed it. :S


Anyways, Matsucon this year was a solid experience. I liked the overall atmosphere and flow of the event and I'm happy I went to impromptu check out Shihomi's performances, those really elevated my Matsucon experience and made it more memorable as a whole; I even feel inspired now to paint more and seek inspiration from other channels in life.

My con haul! Kultainen ES on vihdoin löydetty. xD #tietäjättietää

Thanks for reading and thanks to everyone who interacted with me! <3